📝 Shopify Forms
Build email popups and customer forms, natively with Shopify.
Shopify Forms is the official form-building app by Shopify, designed for merchants who need a simple yet integrated way to collect customer emails, run lead generation campaigns, and create signups — directly within their Shopify store.
🔧 Key Features
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📬 Email popups & signups – Capture emails for newsletters, offers, or events.
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🔗 Seamless Shopify Flow integration – Automate actions after form submissions.
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🎯 Targeted popups – Show forms based on triggers like exit intent or scroll.
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🛠️ Basic customization – Modify layout, colors, and form fields to suit your brand.
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🏷️ Customer tagging – Automatically tag users based on form selections.
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🧩 Integrates with Shopify Email & other native tools
🌟 User Reviews
⭐⭐⭐⭐⭐
“For my uses of email popups and even signups for podcasts, it gives me enough customization for what I need. The tagging or linking with Shopify Flow also works well.”
— G3X Fitness, United States
🕒 Reviewed May 14, 2025
⭐☆☆☆☆
“Extremely frustrating and disappointing. Despite being a Shopify app, it’s shockingly limited. You can’t delete your own form test data, and there’s no form data management at all.”
— Witty Voices United, United States
🕒 Reviewed April 2, 2025
⭐⭐☆☆☆
“There is desperate need for inline form display — not just as a popup. Using it for B2B registration is clunky. Once someone closes the popup, there’s no obvious way to find it again.”
— Eurosec, Estonia